Papers

A Comprehensive Survey Of Emerging Technologies In Sports Management: Applications, Strategic Impact, And Future Challenges

Abstract

In the contemporary sports landscape, technology has transitioned from an optional enhancement to a core strategic asset. This article provides a comprehensive survey of the emerging technologies redefining sports management in 2026, focusing on three critical pillars: Athlete Performance, Fan Engagement, and Business Operations. Through a systematic review of current deployments, the study examines how innovations such as multimodal wearable ecosystems, AI-driven injury prediction, and “Digital Twin” simulations are shifting athletic management from reactive care to proactive optimization. Simultaneously, it explores the rise of “Phygital” stadiums and AI-powered hyper-personalization, which allow organizations to decouple revenue from local geography and engage global audiences via immersive Extended Reality (XR). From an operational  standpoint, the survey highlights the strategic impact of Big Data and algorithmic dynamic pricing in maximizing profitability and meeting stringent ESG (Environmental, Social, and Governance) mandates. However, the findings indicate that this “Strategic Pivot” introduces significant risks. The review explicitly addresses critical future challenges, including the ethics of biometric data governance, the necessity of “Zero-Trust” cybersecurity in smart infrastructures, and the widening organizational skills gap. The survey concludes that while technological integration is the primary driver of competitive advantage, sustained success requires a dual focus on innovation and ethical leadership. Strategic recommendations are provided for sports executives to navigate these complexities, emphasizing data literacy and sustainable investment to build resilient, tech-forward sports ecosystems.

Citation

Abdu Mustapha & Rabiu Idris. A Comprehensive Survey Of Emerging Technologies In Sports Management: Applications, Strategic Impact, And Future Challenges. Nigeria Society For Sports Management Journal, 11, 248-262

Keywords

Emerging Technologies, Sports Management, Strategic Impact, Future Challenges, Digital Transformation.

Author Details

Abdu Mustapha
Department of Human Kinetics and Health Education, Faculty of Education
Federal University Dutsin-Ma, Katsina State, Nigeria
Phone: +2348065457336 | Email: agamalafiya73@gmail.com /
Abdumustapha@fudutsinma.edu.ng

Rabiu Idris
Department of Human Kinetics and Health Education,
Faculty of Science, Technology and Vocational Education,
Federal University Dutsama, Katsina State
drabiu@fudutsinma.edu.ng
08034778084