The purpose of this study was to determine the relationship between sports sponsorship response among consumers of sports events in the University of Lagos and some variables of interest namely: attitude toward sponsors, consumer attitude towards sports, perception of sponsor, personal interest, and perceived status of the event. To achieve the purpose of the study, it was hypothesized that: (i) there will be no significant relationship between consumer’s attitude to sports and sports sponsorship response, (ii) there will be no significant relationship between sports sponsor-event fit and sponsorship response, (iii) there will be no significant relationship between the consumer’s attitude towards the sponsor and sports sponsorship response, (iv) there will be no significant relationship between the consumer’s perception of the sponsor and sports sponsorship response, and (v) there will be no significant relationship between the consumer’s personal interest in the sport and sports sponsorship response. Data was collected from a sample of 396 participants selected by stratified random and convenience sampling techniques. The data collected was described using descriptive statistics of frequency counts while the hypotheses postulated for the study were analyzed using inferential statistics Pearson Product Moment Correlation Coefficients at a 0.05 level of significance. The results of the study revealed that there is a significant and positive relationship between the five (5) variables of interest and sports sponsorship response. Based on these findings, it was recommended that prospective sponsors of events targeted at demographics similar to the participants used for this study will do well to promote positive attitudes towards sports, promote the sponsor-event fit narrative and activate strategies to engender positive attitudes towards their brand amongst other recommendations.