Papers

Influence of Corporate Bodies’ Sponsorship of Sports Competitions Towards Developing Sports in Jigawa State

Abstract

Sports programs nowadays has grown beyond the sole responsibility of government alone due to huge financial commitment attached. As corporate bodies now are involved in providing the necessary support in some places, this study investigated corporate organization’s sports sponsorship on the development of sports competitions in Jigawa State. One research question and one hypothesis were raised and formulated for the study. The study was delimited to organizing of sports competition in various sports zones of Jigawa State by corporate bodies. A descriptive survey research design was used for the study and the population were 2,450 stakeholders of sports including employees of Jigawa State Sports Council, Corporate Organizations employees, Proprietors of Sports Clubs and registered Cub Managers in the State. A sample of three hundred and forty (340) were selected through multi-stage sampling technique. A questionnaire titled corporate organization’s sports sponsorship on the development of sports competitions in Jigawa State questionnaire (QCOSSDSCJS)was used as an instrument for data collection and was validated by Sports Management Experts in the Department of Physical and Health Education. It was later pilot tested and a co-efficient of 0.73 was established. Three hundred and fifteen (315) copies of the questionnaire were retrieved and used for the analysis. Descriptive statistics of frequency counts and percentages were used to organize and describe the demographic data of the respondents while chi-square was used to test the generated hypothesis at 0.05 level of significance. The findings of the study revealed that corporate organizations sports sponsorship significantly contributes to the development of sports competition in Jigawa State. It is therefore recommended that corporate bodies should be encouraged to extend their sponsorship to other segments of sports development like provision of sports facilities and equipment.

Citation

A.m. Madaki (Ph.D), Abdulkadir Adamu Ja’afar & Muhammad Alhaji Muktar (Ph.D). Influence of Corporate Bodies’ Sponsorship of Sports Competitions Towards Developing Sports in Jigawa State. Nigeria Society for Sports Management Journal, 9, 25 – 30.

Keywords

Corporate Organization, Sponsorship, sports competitions

Author Details

A.M. MADAKI (Ph.D)
DEPARTMENT OF HUMAN KINETICS AND HEALTH EDUCATION
BAYERO UNIVERSITY KANO, NIGERIA,

ABDULKADIR ADAMU JA’AFAR
SPORTS DIRECTORATE, FEDERAL UNIVERSITY DUTSE

MUHAMMAD ALHAJI MUKTAR (Ph.D)
DEPARTMENT OF PHYSICAL AND HEALTH EDUCATION
UNIVERSITY OF MAIDUGURI, NIGERIA